The 100% B2B Dilemma: How We Captured 1,000+ Leads at RAWMAT 2026 Without a Single Paper Card

Expo Networking Disaster

With over 30 different industries at stake, attending an event is sure to put you face-to-face with thousands of contacts within a period of three days. It is customary for trade booths to use paper business cards along with clipboards. Using such an old-school approach ensures that 80% of your leads turn cold before typing them in Excel.

Being a digital-focused organization, we would not revert back to the past.

Isaii Leads Conversation Commerce

At RAWMAT 2026, Isaii Technologies introduced Isaii AI CRM which we used in our entire networking process at the event. Native on the official Meta WhatsApp Cloud API, it removed the need for traditional networking altogether.

Instant Digital Handshakes: All visitors would scan a QR code at our booth, immediately initiating a WhatsApp chat.

Automated Data Collection: Our Isaii Agentic AI would capture all their details natively, tag their industry (ranging from polymers to metallurgy), and send the information straight to our single dashboard.

Immediate Action: Before the visitor even left the venue, our solution would send them personalized brochures via WhatsApp.

For B2B companies that want to make the most out of events, generic CRMs simply won’t cut it anymore. Isaii Leads guarantees no conversation is ever missed in a sea of other discussions.